Handbook for Balta • Handbook for Rustic Elegance *Great for Printing

Compare Rustic Elegance Laminate Flooring (Visit the Rustic E Manufacturing Website)
Look!!!!!! I installed every manufacturers laminate floor for the last 10 years. When you are on your hands and knees for that long you get very familiar with the different manufacturers strong and weak points. Since the customer is going to call the installer back if there are problems, I learned quickly what features are needed to receive the best laminate flooring possible. I have made trips to Europe over the last 3 years and have been searching for a company that could incorporate all of the best features I wanted to make a laminate floor that was superior to the rest. After careful consideration, and 3 years of development, I am now introducing my own product to our customers. Since I could not buy a product already in production that contained all of the best components, I retained one of the best laminate companies in Europe to produce a floor that is the best that can be made. Carefully read what I have written to see and COMPARE if you agree that my flooring is superior to the others on the market.

The CORE
1) Almost all laminate manufacturers can reduce the price of their flooring by using a core material that contains less material and is lighter and less dense in the center. What does that do to the flooring? First it is much more susceptible to water damage. The tighter together you can get the core material the stronger that material is going to be. The flooring will also be quieter when you walk on it and be more impact resistant to denting. Unlike other manufacturers that use core materials that are rated from 700-850 kg per sq meter my new laminate product has a rating of 950 kg. This is the highest rating core material that can be produced in laminate flooring. I am not aware of any manufacturer that used this high of density in their core material that is presently being produced. This is nothing less than the best!!! This gives you the strongest product currently available.

The SURFACE
2) Most manufacturers downplay the wear ratings of their laminate floors. Since the flooring industry has rating systems for consumers I feel it is important that you know what they are and how they relate to your flooring purchase. Laminate flooring is rated by wear rating numbers that start with AC1. Each AC number higher than 1 translates into a 60% heavier wear layer than the previous number. In other words AC2 is 60% heavier wear rating than AC1. That means that an AC4 is 120% heavier wear rating than AC2. Most of the floors that you have seen at the local building center contain AC2 and AC3 wear ratings. My new floor offers an AC4 rating…….which is a commercial rating and carries a 25 year warrantee against wear, staining, fading, and surface water damage. Don't settle for laminate floors that are rated AC2 or AC3…..insist upon the higher AC4 rating for the most durability and scratch resistance. I want only the highest wear ratings for my customers.

The LOCKING MECHANISM AND FIT
3) I have discovered that many laminate floors on the market have a very weak locking mechanism. You can take your them between your thumb and index finger on most of them and break a corner off with little pressure applied. I chose the strongest lock I could find for my new product. It is thicker, and stronger than the others I have seen. Since I used the 950 kg core material it is also much stronger overall than any lock I have seen to date. The denser the core the stronger the material. The lock on my product is very positive and strong and will stay locked over the life of the laminate.

TEXTURE OF THE SURFACE
4) Look at most of the laminate floors on the market. Most have very little texture and scream that they are not real wood. I had this new product made with a very lifelike wood grain that looks and feels like real wood. I had it made in both flat seam (coming soon) and 4 sided beveled V-groove so you can have your choice of looks. Chose the flat seam for easy cleaning and seamless lock. Or chose the V-groove with the beveled edge for the most realist look of hardwood floors. Both clean very easily since nothing will stick to the surface and only a damp clothe removes most spills. Simply Vacuum the floor first and you can use a solution of 1/4 vinegar and 3/4 warm water to clean the floor back to new condition.

The BACKING
5) Many manufacturers don't seal their laminates well enough on the back to reduce damage by water. I had a very heavy coating of melamine applied to the back of my laminates. I then added a very nice rubberized cushion to the back of the product to make it easier and faster to install. If installed over wood you need nothing else under it. If you are installing over concrete simply use 6mil plastic that you can easily get at Home Depot in the paint department. If you are installing on a second floor or upper floor in a condo you can add our noiseblock pad and make it whisper quiet.

The WARRANTY
6) I will cover wear, stain, fade, and surface water damage on this new laminate flooring product personally. Most manufacturers handle claims thru certified inspectors which are expensive and usually only have the manufacturer to answer to. I will personally handle all claims that come into my office. All I ask is that you submit pictures of any damage or defect so that I can personally take a look. I want you to buy again so I want you to be happy. My future depends on it. I have owned Heidemann Flooring for 31 years. That is longer than other manufacturer of Laminate Flooring that now exists. You have my name on it……I will be there when you need warranty service.

Now save from .40-.65 a sq ft on your laminate flooring with our new floor w/ rubberized pad attached. No need to purchase padding to go under your Rustic Elegance laminate flooring. We have already had the pad attached to the back of our product for easy, clean installation. This saves you time and money. It reduces your cost to install flooring by .50-.65 sq ft